The Wild Goose Case Study

The WILD Goose

The Wild Goose was a term that the ancient Celts had for the Holy Spirit.

From the first time I heard this it stirred something in my heart. Yes, there is a wildness to the Holy Spirit. The dominant images of the Holy Spirit are a meek dove or a flickering flame of a candle, both of which are in one way accurate. But the Holy Spirit is more than that. God’s Spirit is power and blows not merely like a gentle breeze but at times like a raging wind. Sometimes, this power makes us nervous. We like the idea of the Holy Spirit as a flame on a candle but a raging fire often causes anxiety. Our first instinct is to get it under control. It’s hard to control a wild goose; believe me, I know.

Project Goal

Fr. Dave Pivonka reached out to us and we began talking about the possibility of producing something based around the Holy Spirit and then giving it away for free online. Knowing the gifts that Fr. Dave possesses, we were very excited for the opportunity to help bring the Holy Spirit to the masses! Fr. Dave wrote the book The Breath of God that was the basis for the Wild Goose series. See:


The Wild Goose Project is a simple attempt to invite Catholic Christians into a more profound life giving relationship with the Holy Spirit. This is a relationship marked by the love of God, which breathes life into our daily existence. The Holy Spirit is not merely something relegated to Confirmation but the Spirit desires a relationship with us that will take us on the greatest adventure imaginable; a journey to the very Heart of God. The Holy Spirit desires to be present to us in a manner that brings light out of darkness, freedom out of bondage, order out of chaos and life out of death.



Taking full advantage of Fr. Dave's knowledge and gifts to bring the Holy Spirit to the masses! With Wild Goose we wish to reach everyone in the Church that doesn't have a relationship with the Holy Spirit, and as of right now the series is available in both English and Spanish allowing us to reach as many as possible. It has been viewed by a wide age range of Catholics and some non-Catholics.

Getting Noticed 

We consulted on a successful $50,000 Kickstarter, pre-production, filming, editing, marketing, and distribution for this project. This included all graphic design assets for the DVDs, Journal, t-shirts and mugs. Social media and emails to friends, helped the project get off the ground. A good portion of the filming had already been done by the time the Kickstarter was launched so the kickstarter film included some footage to tease the idea of the series.


14 part series,Marketing video,  Social media, Website, Journals, T-shirts, Mugs 



The Wild Goose is a 14 series on the Holy Spirit featuring Fr. Dave Pivonka and interviews from a number of individuals sharing their personal journey with the Holy Spirit. This 14 part series is available online for free or purchase DVDs and journals through St. Joseph Communications here.

Fr. Dave leads you on an unforgettable journey around the world and into the very heart of God discovering the immense power and beauty of the unconditional love of God that is the Holy Spirit.

For more information on the series or to begin watching go to:


List of Sessions:
1. God’s Love Poured Out
2. Breath of God
3. Baptism in the Holy Spirit
4. The Spirit and Our Lady
5. Gifts of the Holy Spirit
6. The Spirit and the Eucharist
7. The Spirit of Adoption
8. The Spirit of the Sacraments
9. Fruits of the Holy Spirit
10. The Spirit and the Desert
11. The Spirit Convicts
12. The Spirit’s freedom
13. The Spirit Gives Witness
14. The Spirit Remembers

Each segment is about 25 minutes long and is available with either English or Spanish subtitles